A Cable Company wanted to increase sales without having to increase their monthly spend.
Ai Media Group identified the key lead driving factors, including the: top converting keywords, geographies, search engines, days of the week, time of day, and top converting creative. We then optimized to these factors in real time in cities around the US.
Results: Ai Media Group brought the cost per lead (CPL) down by 20% over the first three months, and cut the cost per lead another 15% over the next year. Ai set records for both volume and CPL.
A NY Based College wanted to increase enrollment in specialized programs and increase awareness and engagement online in education related searches.
Ai strategically invested the budget, automatically bidding on keywords that drove leads during the specific dayparting when Ai’s intelligent technology determined the leads were most active.
Results: Ai Media Group was able to consistently lower the client’s cost per lead, and doubled leads from the first month to the third. Clicks for language courses and business programs increased by 20% and enhanced enrollment rates.
A Leading Financial Services Company wanted to identify which clients were in need of a short-term loan and direct them to a branch location that could quickly facilitate this need.
Ai Media Group programmatically bid on the most effective keywords, reduced the least effective or negative keywords and channels. This produced more qualified leads (not clicks), and converted the leads to sales at a rate of 20% over the objective.
Results: Ai Media Group hit the target CPL within the first month the program was in existence and continued to drive the cost down by 40% after three months. This new business enabled the financial institution to meet their immediate needs, and six months later, many of these clients are coming back for secondary loans.
A High-End Real Estate Company with luxury rental properties and homes that sell for $1 million to $20 million, faced the challenge of vacancies in upscale apartments.
Ai Media Group targeted North American and strategic markets and zip codes outside the US where real estate buyers were looking for high-end properties. We engaged conversion-based optimization to strategically target domestic and international markets that had buyers looking for properties like our client’s for either lease or purchase.
Result: Ai Media Group was able to scour and target the globe to locate buyers for seven and eight-figure properties. We identified the digital communities where these select individuals were looking for corporate housing or office space, and connected those buyers with our client via call center and other inbound responses. This was done in the most cost effective manner by identifying qualifying leads and sales as they came in. The campaign was optimized in real time to target and prioritize delivery to those strategic geographies that were delivering the best ROI.
A Pre-owned Automobile Acquisition Company with more than 50 locations across US and Canada, faced the challenge of competing in an exceptionally competitive industry with aggressive national, regional, and local businesses bidding on the same SEM keywords.
Because Google was overly saturated with competitors, Ai Media Group carefully tested Yahoo and Bing and found that in some markets, those search engines delivered a lower cost per lead. We also found a niche opportunity in mobile and tablet users. Our mobile capabilities and experience allowed us to deliver aggressive and effective results—helping our client to dominate that space, and decrease the overall CPL.
Results: Ai Media Group increased the number of clicks and consumer engagement by 30%. Ai Media Group continued to drive the CPL down into a range of less than 40% of the initial goal. The optimization data generated from Ai Media Group’s pay per click campaign was so insightful, it helped the client transfer and incorporate the data into the SEO team to improve optimization efforts for the website. This increased and improved organic rankings by adding relevant content that mirrored PPC searches and customer fulfillment.
When the client saw our program delivering a much lower CPL than their radio strategy, they moved more dollars to digital. The CPL decreased even more, especially in markets where there were a large number of our client’s retail locations.