A Pre-owned Automobile Acquisition Company with more than 50 locations across US and Canada, faced the challenge of competing in an exceptionally competitive industry with aggressive national, regional, and local businesses bidding on the same SEM keywords.
Because Google was overly saturated with competitors, Ai Media Group carefully tested Yahoo and Bing and found that in some markets, those search engines delivered a lower cost per lead. We also found a niche opportunity in mobile and tablet users. Our mobile capabilities and experience allowed us to deliver aggressive and effective results—helping our client to dominate that space, and decrease the overall CPL.
Results: Ai Media Group increased the number of clicks and consumer engagement by 30%. Ai Media Group continued to drive the CPL down into a range of less than 40% of the initial goal. The optimization data generated from Ai Media Group's pay per click campaign was so insightful, it helped the client transfer and incorporate the data into the SEO team to improve optimization efforts for the website. This increased and improved organic rankings by adding relevant content that mirrored PPC searches and customer fulfillment.
When the client saw our program delivering a much lower CPL than their radio strategy, they moved more dollars to digital. The CPL decreased even more, especially in markets where there were a large number of our client’s retail locations.