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By Stephanie S. Anderson, Chief Marketing & Strategy Officer at Ai Media Group, LLC The best marketers know that the real purpose of assessing return on advertising spend (ROAS) is not just to count coins or track effectiveness—it’s much more ambitious than that. The purpose of understanding ROAS is to increase the top line and create the best possible customer experience. You would think that, in this age of analytics, understanding ROAS would be easier than ever. Instead, we’re

A mass email from Amazon told customers they’d received a gift from their Baby registry. Read here YouTube touts effectiveness of six-second ads. Read here Facebook yanks education, employment, field of study and job title targeting. Read here Google gradually limiting search ads on addiction treatment queries. Read here Google rolling out support for AMP landing page in AdWords search campaigns globally. Read here Bing Ads now shows remarketing bid adjustment suggestions based on CPA data.

VisualIQ Partners with LiveRamp. Read here Google rolls out previously announced ‘Landing Pages’ mobile assessment tool. Read here Google debuts giant new look for Local Inventory Ad product search in Knowledge Panels. Read here AdWords mobile extensions get major upgrades with tappable sitelinks & more visible content. Read here Best Buy Expands Same-Day Delivery in Bid to Ward Off Amazon. Read here Google Home Service Ads to Launch Soon in Chicago. Read here Facebook Courts Marketers With

On July 27, 2017, Ai Media Group gathered together to cut the red ribbon and unveiled the company’s new Commitment Wall. The Commitment Wall signifies each employee’s commitment and dedication to one another, the customers we serve and the Vision, Mission and Values that guide them. The Commitment Wall is proudly displayed in the hallway of Ai Media Group’s new offices in Midtown, Manhattan. In order to reinforce their Vision, Mission, and Values statements, along with their plans and

    Facebook will let brands target ads to people who RSVPed to their Pages’ events. Read here   Ramp up your calls with call bid adjustments. Read here   Google testing list format for AdWords enhanced sitelinks. Read here     Sprint hopes to merge with Charter to sell mobile-phone services bundled with TV, Internet, and Home Phone. Read here YouTube TV reaches 2 million installs. Future of Cord Cutters? Read here Google gets rid of Google Instant for better UI on mobile. Read here  

Ai Media Group participated in a kick off event launching the newly formed Berkeley College Foundation. In attendance were Ai Media Group’s CEO Sergio Alvarez, President Andy Fenster, and Brent Longo who leads the Berkeley team at Ai Media Group. The event was held at The Atrium in the Berkley College Flagship Campus in Woodland Park, New Jersey. The mission of the Berkley College Foundation, Inc. is to help students who seek quality practices in higher education by providing them with

Every June, Ai Media Group celebrates another year in business. On June 22nd of this year, they celebrated their 9th year anniversary. The company hosted its annual party at the magnificent Gansevoort Hotel Rooftop on Park Avenue in Manhattan, New York. Founders Sergio Alvarez, Andy Fenster, and Ron Trenka were joined by the entire company, along with clients and family to celebrate this milestone. CEO Sergio Alvarez spoke to the entire company, laying out the company’s plans for future

        Google begins rolling out messaging feature within Google My Business. Read here   Ads Are Coming to Facebook Messenger. Read here   Amazon Prime Day breaks record; sales grew by more than 60 percent. Read here     Report: Native ad buying surges 74%, programmatic slips 12%. Read here How Snap Map brings Snapchat closer to location marketing. Read here If it’s real, Amazon’s chat app could make a lot of sense. Read here LinkedIn starts letting people natively upload videos

Google and Ai Media Group Summer Kick Off Target Audiences, Get Results! On Wednesday June 9th, Google and Ai Media Group hosted their Summer Kick-Off Event to introduce target audiences to the world of machine learning and customer oriented marketing. The event opened with a keynote from Google’s Brooke Taylor. She began with a personal story that illustrated the need for making the customer experience more personal. She also highlighted the significance in going from transactions to

Ai Media Group is a proud supporter of the 9th Annual Gold Coast Concours for Diabetes Research. The event, cultivated by Martino Auto Concepts of Glen Cove, NY, will swing into action on Sunday, June 4th, 2017. Thousands of onlookers will crowd the village square to see hundreds of exotic and custom cars, listen to performances from Old Westbury Web Radio, and enjoy the culture of Downtown’s restaurants and merchants. Since its launch, the Gold Coast Concours has raised more than $468,000.00

Ai Media Group today named Stephanie Anderson Chief Marketing and Strategy Officer, a new position for the full service, attribution driven, end-to-end digital and media technology company. Anderson will report into agency founder-CEO, Sergio Alvarez, who said Anderson will primarily be responsible for driving awareness and further developing the narrative of the Ai Media Group brand. Her appointment is effective immediately. "Stephanie is a seasoned executive and a talented marketing innovator

The Latest in Marketing - May Newsletter In case you missed it, here's the latest in Marketing from the past couple of weeks. Check back every month to find out the newest trends in digital, new ad types, and deals that affect our industry. Google AdSense now allows 300×250 ads above the fold on mobile. Read more @ Marketingland.com A new test extends Google Shopping ads to the Display Network. Read more @ Marketingland.com Google rolls out similar audiences for Search and Shopping. Read more

On March 15th 2017, Ai Media Group participated in the 8th annual Bowling for Breast Cancer event at Lucky Strikes here in New York City, to support BreastCancer.org. In the second year as a participant, we joined a number of leading digital marketers including Adweek, AOL, CBS, Digiday, DoubleVerify, eMarketer, Facebook, Foursquare, Fox, Freewheel, Google, Hulu, JP Morgan, Snap Inc., TheStreet Inc., and Waze. We competed amongst 40 teams in a bowling tournament and are proud to have been a

Last October, private equity firm Blackstone Group entered the digital media and marketing industry for the first time in its 30-plus year history by acquiring a minority stake in Ai Media, a search engine marketing organization that defines itself as an agency rather than an ad-tech company. This week Blackstone, whose CEO Stephen Schwarzman currently serves as President Donald Trump’s economic advisor, reinforced its investment as Ai Media named John Bernbach chairman of the board. Bernbach

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