Within one week of the July 6, 2016 release, Pokémon Go became the most popular mobile application of all time. Developer Niantic – a Google spinoff – successfully created a breezy, unencumbered augmented reality environment where virtual Pokémon were inserted into "real locations" around the world. Players of all ages were encouraged to wander around trying to “catch ‘em all,” while occasionally walking into walls, entering dangerous neighborhoods, and causing traffic accidents.
Ai Media Group, along with event producers Martino Auto Concepts and thousands of spectators, spent an afternoon raising money and awareness for the Diabetes Research Institute (DRI). The 8th annual Gold Coast Concours 2016, one of the largest automobile shows on the eastern seaboard, was held in the Village Square of Glen Cove, NY. Proceeds from the charity fundraiser will help fund major DRI new treatment protocols and clinical trials currently underway to find a cure for this disease. To
Business Intelligence (BI) and its mathematical cousin Business Analytics (BA) are the hottest words on the street these days. Along with the buzz, a veritable garden of self-service business intelligence software applications have blossomed overnight, promising to end our addiction to boring spreadsheets in favor of interactive canvases that “bring data to life.” Glenys Salas, senior media analyst, shares a helpful guide to our three favorite Business Intelligence software applications.
"I would say that the spending of $3.3 billion — and having [Marc Lore, the CEO of Jet] become their head of e-com — shows that they are finally truly ready to embrace e-com," said Joel Citron, director of advertising technologies for the Ai Media Group. Walmart has been "trying, but they did not have the right people with the right mindsets and the right technical stack in place to compete. They kept on trying to copy or keep up with their competitors, and it wasn't working. Buying Jet
Joel Citron, director of Advertising Technology at Ai Media Group, a New York City-based digital strategy company, chalks it up to a different mindset between a brick-and-mortar company and an online retailer." They have very different ways of engaging with the customer," he said. Now here is where Jet.com can clearly help Walmart — it continuously engages with the customer, far more so than Amazon. Every time a customer puts an item into his cart, the site engages with him... Read More
Krista DiBiccari, Director of Digital Marketing, Ai Media Group Writes for MediaPost about how digital marketers will face a monumentally noisy summer in attracting the attention of engaged consumers. Successful digital marketing during the Olympics will consist of bidding for desktop and mobile searches, based on spectacular wins, come-from-behind victories, nail-biting finishes, and even heartbreaking Olympic athlete mistakes.
Joel Citron, Director of Advertising Technologies, Ai Media Group writes about how testing and then tracking results are paramount to implementing a successful design. "Businesses in every industry race to re-design their layouts in order to keep up with the most modern and, somewhat allegedly, higher-converting design of the moment. And, we are no exception." Using our proprietary measurement technology, we were able to set up separate tracking for all possible lead generation aspects of these
Andy Fenster, CEO and founder, Ai Media Group writes how the way businesses buy from and sell to each other has changed. "Customers have become more demanding, insisting on more complex, customized solutions—with different levels of sales support. Companies accustomed to selling products and walking away are being forced to prove how they add real value." Your key to negotiation is to focus on results and value and not contracts — aka “more skin in the game.” I can assure you that you
Sergio has directed winning sales teams across the country in the digital marketing arena. Mr. Alvarez was instrumental in the training and development of the Superpages.com launch and subsequent strategies. His teams were consistently ranked #1 nationwide, at both RHD Donnelly and Bell Atlantic. As EVP at Ambassador Internet, Mr. Alvarez launched the first digital sales team and developed a sophisticated technology platform that remains unique in the industry today. Ai Media Group has the
The Fourteenth Annual Latino Trendsetter Awards, a landmark celebration of excellence in enterprise, arts, entertainment, health, education and community leadership, was held at on Tuesday, May 10th, 2016 from 6-10 P.M. at The Symphony Space Theater in New York City. The event is sponsored in part by New York Presbyterian Hospital, Inca Kola and CUNY. Media (sweepstakes) partners are; La Mega 97.9 & Amor 93.1 and presented by LatinTRENDS.
Ai Media Group, as a member of The Luxury Marketing Council was invited to be part of the discussion panel at their "More Profitable Marketing to Web Enabled Buyers" seminar Tuesday, May 17th at the Lightbox in Manhattan. The panel seeks to educate major players in the luxury space on the increasingly large impact digital marketing is having on the industry. James Sarris our director of sales and training was named one of the four panelists to speak about the importance of using digital
5/17/2016 As part of our initiative to foster a friendly, collaborative environment for our employees, Ai Media Group recently took part in a unique team building activity at The Metropolitan Museum of Art called Museum Hack, generously hosted by our digital partner Microsoft. An alternative spin on the conventional tour, Museum Hack led us on an offbeat interactive adventure throughout the Met’s various exhibits and galleries. Along the way we were treated to quirky, informative tales about