For 30 years, Blackstone Group LP has spent billions scooping up portfolio companies across a wide variety of sectors. But until now, digital media marketing wasn't one of them. As of Tuesday, the New York-based firm is backing Ai Media Group, an eight year-old company that has become known for its unique brand of search engine marketing. The company reports its findings back to clients in real time, with the idea that it can drive sales and leads, aside from tracking clicks. Other than
Ai Media Group, LLC (“Ai”) and Blackstone announced today that funds managed by Blackstone Tactical Opportunities have made a minority investment in Ai. Terms of the transaction were not disclosed. “On behalf of our customers and our talented and dedicated associates, we couldn't be more enthusiastic about working with Blackstone at this important phase of the company's development,” said Andy Fenster, Ai’s Chief Executive Officer. “Blackstone’s vision, resources and commitment
Within one week of the July 6, 2016 release, Pokémon Go became the most popular mobile application of all time. Developer Niantic – a Google spinoff – successfully created a breezy, unencumbered augmented reality environment where virtual Pokémon were inserted into "real locations" around the world. Players of all ages were encouraged to wander around trying to “catch ‘em all,” while occasionally walking into walls, entering dangerous neighborhoods, and causing traffic accidents.
The Texas Aces, a Little League baseball team sponsored by Ai Media Group, won the Prestonwood 13U championship on November 10th, 2016, in Plano, Texas. The game was tight until the bottom of fourth inning. Big hits by Luke Post, Caleb Wells, Sam Taylor, Max Kessner and Joshua Ostrom broken things open. On the mound Taylor, Corbin McDonald and Kayden Sutt combined for a two hitter in the 8-1 win. Owen Wise had a big play defensively and was a brick wall behind the plate. Members of the Aces
Ai Media Group, along with event producers Martino Auto Concepts and thousands of spectators, spent an afternoon raising money and awareness for the Diabetes Research Institute (DRI). The 8th annual Gold Coast Concours 2016, one of the largest automobile shows on the eastern seaboard, was held in the Village Square of Glen Cove, NY. Proceeds from the charity fundraiser will help fund major DRI new treatment protocols and clinical trials currently underway to find a cure for this disease. To
Business Intelligence (BI) and its mathematical cousin Business Analytics (BA) are the hottest words on the street these days. Along with the buzz, a veritable garden of self-service business intelligence software applications have blossomed overnight, promising to end our addiction to boring spreadsheets in favor of interactive canvases that “bring data to life.” Glenys Salas, senior media analyst, shares a helpful guide to our three favorite Business Intelligence software applications.
"I would say that the spending of $3.3 billion — and having [Marc Lore, the CEO of Jet] become their head of e-com — shows that they are finally truly ready to embrace e-com," said Joel Citron, director of advertising technologies for the Ai Media Group. Walmart has been "trying, but they did not have the right people with the right mindsets and the right technical stack in place to compete. They kept on trying to copy or keep up with their competitors, and it wasn't working. Buying Jet
Joel Citron, director of Advertising Technology at Ai Media Group, a New York City-based digital strategy company, chalks it up to a different mindset between a brick-and-mortar company and an online retailer." They have very different ways of engaging with the customer," he said. Now here is where Jet.com can clearly help Walmart — it continuously engages with the customer, far more so than Amazon. Every time a customer puts an item into his cart, the site engages with him... Read More
Krista DiBiccari, Director of Digital Marketing, Ai Media Group Writes for MediaPost about how digital marketers will face a monumentally noisy summer in attracting the attention of engaged consumers. Successful digital marketing during the Olympics will consist of bidding for desktop and mobile searches, based on spectacular wins, come-from-behind victories, nail-biting finishes, and even heartbreaking Olympic athlete mistakes.
Joel Citron, Director of Advertising Technologies, Ai Media Group writes about how testing and then tracking results are paramount to implementing a successful design. "Businesses in every industry race to re-design their layouts in order to keep up with the most modern and, somewhat allegedly, higher-converting design of the moment. And, we are no exception." Using our proprietary measurement technology, we were able to set up separate tracking for all possible lead generation aspects of these