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For 30 years, Blackstone Group LP has spent billions scooping up portfolio companies across a wide variety of sectors. But until now, digital media marketing wasn't one of them. As of Tuesday, the New York-based firm is backing Ai Media Group, an eight year-old company that has become known for its unique brand of search engine marketing. The company reports its findings back to clients in real time, with the idea that it can drive sales and leads, aside from tracking clicks. Other than

Ai Media Group, LLC (“Ai”) and Blackstone announced today that funds managed by Blackstone Tactical Opportunities have made a minority investment in Ai. Terms of the transaction were not disclosed. “On behalf of our customers and our talented and dedicated associates, we couldn't be more enthusiastic about working with Blackstone at this important phase of the company's development,” said Andy Fenster, Ai’s Chief Executive Officer. “Blackstone’s vision, resources and commitment

Within one week of the July 6, 2016 release, Pokémon Go became the most popular mobile application of all time. Developer Niantic – a Google spinoff – successfully created a breezy, unencumbered augmented reality environment where virtual Pokémon were inserted into "real locations" around the world. Players of all ages were encouraged to wander around trying to “catch ‘em all,” while occasionally walking into walls, entering dangerous neighborhoods, and causing traffic accidents.

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