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Other Insights

Bozboz wins Campaign's Cover Hack

Brighton-based digital agency Bozboz win Campaign's cover-wrap creative competition - judged by Claire Beale, Jonathan Mildenhall and David Droga Has Campaign undergone another redesign inspired by…

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5 Basic Attribution Questions Every Marketer Must Ask

Attribution—the way we assign credit to various points of the customer journey—is a complex mixture of art and (computer) science. That doesn’t mean, though, that digital marketers need to get into th…

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Andy Fenster Speaks at the Google Education Symposium

Listen in as Google and premier partner Ai Media Group sum up the pluses and minuses of Education and how digital can help: Keys = targeted approach through mobile, video, geography and a good digital…

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Going For Olympic Gold In Digital Marketing

Digital marketers will face a monumentally noisy summer in attracting the attention of engaged consumers. A heated, contentious U.S. presidential race complete with wall-to-wall news coverage of th…

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Relationships & Results Before Contracts: How to Win More Business

The way businesses buy from and sell to each other has changed. First, customers have become more demanding, insisting on more complex, customized solutions—with different levels of sales support. …

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