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Attribution, Attribution, Attribution! Ai Media Group’s CEO, Sergio Alvarez, talks with Kenneth Kinney, of A Shark’s Perspective, about the value of attribution, digital performance, and how marketers can succeed today.Listen
Programmatic advertising on mobile is not the same as programmatic in any other environment. This article tells how to create a smarter small-screen strategy.Read More
As GDPR launches on May 25, 2018, companies’ legal teams are scrambling to be sure they are compliant. Digital marketers are also closely watching two data issues: required consumer consent, and the responsibilities of third-party vendors.Read More
A marketing partner that offers its own technology can be a true partner to its clients by providing full attribution, speed and customization.Read More
In the past two years, we have seen more and more large companies put their agencies up for review. The way companies view their agencies is changing. They want teams who are truly invested in their g…Read More
Stephanie Anderson, Chief Marketing and Strategy Officer at Ai Media Group, and Sergio Alvarez, CEO of Ai Media Group, sit down with Pete Krainik of The CMO Club to dive into tips and tricks to delive…Listen
Brighton-based digital agency Bozboz win Campaign's cover-wrap creative competition - judged by Claire Beale, Jonathan Mildenhall and David Droga
Has Campaign undergone another redesign inspired by…Read More
Attribution—the way we assign credit to various points of the customer journey—is a complex mixture of art and (computer) science. That doesn’t mean, though, that digital marketers need to get into th…Read More
Listen in as Google and premier partner Ai Media Group sum up the pluses and minuses of Education and how digital can help: Keys = targeted approach through mobile, video, geography and a good digital…Watch
The pressure is on for marketers at educational institutions-especially at schools that offer technical or professional certifications, and at small-to-midsize private colleges. Enrollments, particula…Read More
Is your programmatic buying really working? Can you prove it?
Most marketing professionals don’t realize it, but this hot, buzz-y technology too often overpromises and under-delivers. And that’s a …Read More
The best marketers know that the real purpose of assessing return on advertising spend (ROAS) is not just to count coins or track effectiveness—it’s much more ambitious than that. The purpose of under…Read More
Everybody in digital marketing is talking about attribution this year, and no wonder. It’s critical for marketers to assign credit to specific touchpoints along a customer journey that led to a conver…Read More
Digital marketers will face a monumentally noisy summer in attracting the attention of engaged consumers.
A heated, contentious U.S. presidential race complete with wall-to-wall news coverage of th…Read More