Marketers today have more opportunities than ever to acquire and connect with customers. With this increase in possibilities comes with an increasingly complex environment for navigating and optimizing these new channels. The challenge then becomes how to best acquire and manage leads, allocate and optimize spend, attribute customers to the right sources across all channels to maximize acquisition efforts, and retain customers who aren't concerned with channel strategy.
Kenneth Kinney, Ai Media Group’s VP of Marketing and Digital Strategy, host of “A Shark's Perspective" podcast, and professional speaker will address these problems and introduce proven solutions at LeadsCon Las Vegas.
LeadsCon Las Vegas (September 30 – October 2, 2020) is known as “The Undeniable, Must-Attend Lead Generation Event” and is now virtual. LeadsCon is one of the most well-known and respected conferences in performance marketing.
Kinney’s presentation, 3 A's for Growth: Acquisition, Allocation and Attribution, will focus on how a lead-gen expert and three brand leaders look at leveraging best practices in lead generation techniques, tactics and channel strategies, and what it takes to achieve more effective campaigns for higher customer acquisition and retention.
Ai Media Group will be leading the conversation with top brands including Arizona State University, 1st Franklin Financial Corporation, and Hewlett Packard Enterprises.
Attendees of the session will learn proven growth strategies for lead generation efforts; gain a better understanding of attribution and what it looks like throughout the journey; and take advantage of knowledge of better optimization of digital campaigns leveraging TV, direct mail, email, content, and other tactics.
Other featured brands at LeadsCon include Well Fargo, Kohler, State Farm, Aflac, ADP, Google, Microsoft, Salesforce and more.
This year’s conference will be available via live stream and on-demand.
Hope to see you there!