Our people who care for our clients have a mentality unmatched by most agencies. We know we have to earn the business everyday.
In the past two years, we have seen more and more large companies put their agencies up for review. The way companies view their agencies is changing. They want teams who are truly invested in their goals.
Using month-to-month contracts has helped Ai Media Group defy the laws of “agency hopping.” With an approximately 90% customer retention rate, we have proven that short-term contracts do not mean short-term clients. We are confident that the impact of month-to-month contracts is mostly internal. Our people who care for our clients have a mentality unmatched by most agencies. We know we have to earn the business every day.
When we work with our customers, rather than focusing on specific tactics, we work toward achieving agreed upon ROI metrics. These vary greatly, but can be sales, form submissions, units, phone calls, or any number of other key performance indicators (KPIs). By focusing on results, our customers see our investment in their goals and our shared vision of success.
Your company should consider using short-term, one to three month contracts that offer customers the ability to cancel. Short-term contracts are valuable for several reasons:
The key to negotiating short-term contracts is to focus on results and value, not contracts. The relationship between agencies and their customers is changing. Customers want to know their agency is as invested in them as they are in their agency.
Ai Media Group’s approach, with short-term contracts and results driven metrics, allows us to prove month after month that we are invested in our customers’ long-term success. We don’t leave our customers wondering if they are getting a return on their investment. We show them the data. We prove our strategy is working. We earn their business every day.